There is very little supervision or actual laws by governments and users themselves. The danger of surveillance capitalism is that platforms and tech companies claim ownership of private information because it is free for them to access, claiming private experience as 'raw material' for data factories.

This in many ways can be done through the use of an algorithm that analyses information. It can also infer many things about the individual that extend far beyond the terms and conditions of use. In a capitalist society, information, such as a user's likes and dislikes gathered when accessing a platform like Facebook, or from any other kind of sensor that serves as an internet touch point to data-stream, is information that can be used by that company to better the experience of a user by feeding them information that data obtained from their previous activity would have shown them to be interested in. Zuboff states that surveillance capitalism 'unilaterally claims human experience as free raw material for translation into behavioural data are declared as a proprietary behavioural surplus, fed into advanced manufacturing processes known as 'machine intelligence', and fabricated into prediction products that anticipate what you will do now, soon, and later.' She states that these new capitalist products 'are traded in a new kind of marketplace that I call behavioural futures markets.' While industrial capitalism exploited and controlled nature with devastating consequences, surveillance capitalism exploits and controls human nature with a totalitarian order as the endpoint of the development. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power is a 2019 non-fiction book by Shoshana Zuboff which looks at the development of digital companies like Google and Amazon, and suggests that their business models represent a new form of capitalist accumulation that she calls ' surveillance capitalism'.

The age of surveillance